Prakash has a very simple belief: "If you have gas, you will fart. To deliver you need substance."
A marketing claim, even though if it’s a fact, won’t work in the marketplace. “Quality”, “better than the other”, “efficient service” and the likes are no longer effective. Not that these attributes are not important. They are - therefore customers take that as their right - and expect something more. You need substance that will differentiate you from the others.
The workshop will encourage you to see your product or service in a different light.